The “Greatest Hits” of people I consider mentors, whether they know it or not. Read through and pick out what you like. I have only one request: Always #AppreciateInfluencers—They took the risks and paved the way for the rest of us.
Permission Marketing: One of many books in my library written by Seth Godin, this is the first that truly rocked my world. Published in 1999.
Eating the Big Fish by Adam Morgan. This book was introduced to my by Chris Brogan. It presents an interesting dichotomy: Challenger brands versus SUB BRANDS. The choice to focus on a sub-branding strategy created an interesting by-product: Personal SEO maximization.
Impact Equation by Chris Brogan and Julien Smith. It’s the second book by this duo that will play a significant role in either your personal OR business brand strategy. The key is understanding what you control versus what others control.